Welcome to Harrison Avenue
The highest quality craftsmanship for bespoke living
SOLD OUT
Overview
The Harrison Avenue Townhome Project was a 17-Unit new development in the heart of Redwood City listed and sold by the Joyce & Tatum Real Estate Team with record breaking success.
The new and modern development included 3 and 4 bedroom units, each just under 2,000 square feet. The units featured three unique design styles and 4 different floor plans for buyers to choose from.
The location was chosen by the developer because it is an ideal midway point between San Francisco and San Jose.
Our Approach
Local Power of 2 top agents who know the area and market well gave us a unique advantage.
Presale Planning
- Coming soon emails to our sphere of influence (1,500+)
- Social Media Campaign with a dedicated Instagram handle
- Video and Drone footage of the construction process - bringing the potential buyers on the journey with us.
- Dedicated website before the project was completed highlighting floorplans, progress and finishes
Full Scale Marketing
- Large customized signage at the property with QR code for more information and to highlight pending sales
- Custom buyer booklets
- Staging with high end furnishings
- Fluu suite of photography, floor plans, 3-d matterport, video and twilight photos
- Press Release
The Roll Out Sales Model
- This method allowed us to test the waters as to what buyers were willing to pay.
- It created a sense of urgency among buyers who may have bid and lost on the previous property.
- It allows us to increase the price points of new units coming on the market based on prior sales.
- His method also avoided decision fatigue amongst buyers as they were not overwhelmed by too many choices.
Outcomes
- Approximately $5million return on investment for the developer
- Set a new record for townhome sales in Redwood City
- Over $1,000/sq ft for each townhome sold
- Every unit sold for over the list price
- Zero Buyer Churn
- 450 new website subscribers during the pre-planning stage
