Seller's Guide

You came to the right place and right team to get your home sold for the best possible price.  The Joyce and Tatum Team have high standards and a stellar track record with sellers.  Here is what you can expect from us:

• Real Time informative communication and support tailored to you and your needs
• Up to the minute Industry insight and local knowledge.  We will provide local market knowledge for your neighborhood on what is key to selling for top dollar in your area.
• A detailed marketing plan for maximum sales exposure
• Full concierge services and project management of every aspect of getting your home to shine before we hit the market.
• A customized listing calendar of events leading up to and throughout the listing process including close of escrow
• We come to the table with a vast network of top agents and knowledge of what is coming to market so we can ensure our marketing and pricing strategy is timely and effective.
• We will be present for open houses and brokers tour so we can provide real time information on activity and interest in your home.  
• Presentation, evaluation and guidance on all incoming offers.
• Management of title and escrow ensuring the process goes smoothly without any surprises.
• Helping you find your next forever home.

• We will walk though your home with you to assess the condition of your home and propose any necessary repairs or improvements to enhance its appeal.  
• We will be present for and coordinate vendors to get quotes for any/all work to be done with the goal of getting you a 2 for 1 return on any improvements made.
• Declutter and depersonalize the space to make it more attractive to potential buyers. Including bringing in our expert stager to make sure your home shines above the rest.
• We will manage the online presence of your home by hiring a professional photographer to showcase your home in its best light.  Your home will feature photos, drone footage, video, 3D walk through and have its own dedicated website.
• We will ensure your home makes the best first impression with window washing, gutter cleaning, pressure washing and landscape refresh.

• Research the most recent sales in your neighborhood to determine a competitive listing price for your home down to the day we list your home.
• Provide you with a buyer profile of who is most likely to purchase your home and a strategy to attract those buyers.
• Provide a comparative market analysis and recommend a pricing strategy based on public and insider information.
• Create a compelling listing that highlights your home's features and amenities.
• Utilize professional photography and virtual tours to showcase your property online and attract potential buyers.
• Personally reach out to our vast network of agents and lender to let them know about your home and its unique features and attributes.

We provide a personalized and tailored marketing plan specific for your home.  We will attract and engage with  today's buyer's, generating maximum interest and exposure, and enhancing the value your home will receive.

PRE-MARKETING - Creating Early Demand

Announce coming soon to office agents, highlighting your home's benefits and potential Personally reaching out to specific agents who may have buyers looking a home like yours "Coming Soon" marketing on MLS (reaches all Silicon Valley agents), when appropriate.

PROFESSIONAL IMAGERY 

High-end photography 

Custom videography 

Floor plan drawings 

Drone photography 

EMAIL CAMPAIGNS 

Professionally designed email includes imagery, vivid description, and open house invitation.  

Sent to local real estate community of over 8,000 Bay Area agents and includes invite to Broker Tour and Open Houses 

CUSTOM PROPERTY WEBSITE

Featuring professional imagery and verbiage Custom website and URL just for your home 

SOCIAL MEDIA MARKETING 

Targeted ads for your New Listing, including Open House dates and times 

200+ affiliate websites reached domestically and globally 

Instagram, Facebook, etc. via Back at You Media platform 

PUBLIC INTERACTION

Broker Tour - invite goes to all local Bay Area agents and general public 

Open Houses (Saturday/Sunday). 

SELLER DISCLOSURE

• It is normal and customary in the Bay Area to provide a comprehensive disclosure package at time of listing to any/all interested buyers.  This package is critical to ensuring we find the right buyer and that they are educated and understand what they are buying.  With a complete disclosure package, you are more likely to receive non-contingent offers on your home,Complete any required repairs or negotiations based on inspection findings.
• The disclosure package includes outside licensed vendors to inspect your home such as a property inspector and termite inspection.  We will coordinate these inspections and be onsite throughout so we can intimately aware of the findings and can accurately explain to you and potential buyers.
• In the state of California, there are numerous forms that are required for a homeowner to fill out about the condition and improvements made during your ownership.  We will work with you on understanding these forms and be by your side as you complete them.
  
  

SHOWING YOUR HOME

• Schedule showings for interested buyers and ensure your home is clean, tidy, and welcoming for each visit.
• Consider offering virtual tours or video walkthroughs for buyers who are unable to view the property in person.
  
  

RECEIVING OFFERS

• Review and evaluate offers from prospective buyers, considering factors such as price, contingencies, and financing terms.
• Work with your agent to negotiate with buyers and reach a mutually acceptable agreement.

• Once you've accepted an offer, you'll enter into a purchase agreement with the buyer and go under contract.
• The buyer may conduct inspections and appraisal of the property during this time.

• Attend the closing meeting to sign all necessary documents and transfer ownership of the property to the buyer.
• Receive payment for the sale of your home, minus any closing costs and fees.
• Once the sale is finalized, vacate the property and arrange for any necessary moving logistics.
• Hand over keys and access to the new owners, and ensure a smooth transition of ownership.